Fit Tips · 5 min read
Why 80% of women wear the wrong size
It's not you — it's the sizing system. Here's how mass-market fitting went wrong, and what a real fitting measures instead.
The statistic gets repeated so often it sounds like a myth, but our fitting room says otherwise: most people who walk in are wearing a band two to four inches too big and a cup two or more sizes too small.
It happens because mass-market stores stock 32–38, A–DD — and then fit everyone into that range whether they belong there or not. If the tool only measures small, everyone measures small.
A real fitting starts from your body, not the rack. Band snug and level, cup containing everything without cutting in, straps doing almost nothing. When those three things line up, the whole day feels different.
The fix takes fifteen minutes. That's the entire pitch.